June 06, 2018 / by OneKubedDESIGNS / No Comments
It’s good to know where you stand.


This past week I met a bright young man–a recent graduate just brimming with excitement about his first job in sales. When I asked him about his goals, he said, “Well, I have to be realistic” — a popular sentiment of a standard paradigm.

“Actually you don’t need to be realistic,” I replied. “In fact, you really don’t want to be realistic.”

What exactly is realistic?

You see, our paradigms tell us what is logical or realistic. The sad truth is that those controlling paradigms are not even our own. They come from what other people have told us and we accepted those beliefs as true. You can decide what is true for you. Consider all the aspects of our lives that are controlled by paradigms:

  • Our perceptions
  • Our use of time
  • How creative we think we are
  • How effective we can be
  • How productive we can be
  • Our logic
  • Our ability to earn money

Paradigms can be changed, however most people cannot change paradigms without some help. Paradigms are very strong and seductive. When you decide to change some aspect of your life, your paradigm will try to keep you where you are. There can be no permanent change until you change your paradigm.

Want to learn more?

  • Read Joel A. Barker. His book on paradigms, Future Edge (1992), was listed as one of the most influential business books of that year by the prestigious Library Journal. It’s still in use today.
  • Subscribe to the livestream of the Paradigm Shift. Click here to learn more.
  • Enroll in Thinking into Results. Click here to learn more.

Be well, and let’s continue this conversation on Facebook.